The Method of A/B Testing for Product Card Design on the Marketplace Based on Neuro Reactions Measured Using EEG

Daria Oznobkina, Bachelor Student, Lomonosov Moscow State University; the Investment Programs Fund; Denis Andreyuk, Cand. Sci. in Biological Sciences, Associate Professor, Lomonosov Moscow State University; Chairperson of the Board of the Investment Programs Fund; Executive Director, the Russian Association for the Promotion of Science