The Method of A/B Testing for Product Card Design on the Marketplace Based on Neuro Reactions Measured Using EEG

Daria Oznobkina, Bachelor Student, Lomonosov Moscow State University; Intern Researcher, Investment Programs Fund; Denis Andreyuk, Cand. Sci. in Biological Sciences, Associate Professor, Lomonosov Moscow State University; Head of the Department of Analysis of Neuro-civilizational Interactions and Cultural Codes of the Investment Programs Fund;
Executive Director, the Russian Association for the Promotion of Science