"Digital turn" in art and the problem of entelechy of modern poetry

Dudareva, Marianna Andreevna
D.Sc. in Culture Studies, PhD in Philology, Assistant Professor, RUDN University, Moscow, Russia
marianna.galieva@yandex.ru


Abstract
This article is devoted to two processes in modern society - digitalization and apophaticization. We are witnessing a “digital turn” in contemporary art, which leads to its massization and makes it more accessible, but at the same time, a person becomes metaphysically detached, cannot penetrate the aura of art, feel it metaphysically, which leads to the desacralization of great works of painting and literature. However, literature exists in a large dialogue of cultures, it contains the entelechial principle, that is, the meanings and codes of other eras and cultures. In the center of the research is the problem of the entelechy of culture, which requires axiological and ontological study. It is the entelechial principle in culture that makes it possible to withstand the onslaught of digitalization and technocratization. Research methodology: a holistic analysis of a literary text in the ontohermeneutic way with the use of a semantic research method. An otnohermeneutic analysis of a literary work, the poetic book "Tyutchev's Swans" by the Russian poet A. Shatskov, allows us to understand how entelechy manifests itself in modern culture.

Much attention is paid to hermeneutic reconstruction of life and death ethos in the poet’s verse, as well as the reverse perspective technique associated with the play of light and colour in the text. This shows the need for cultural, philosophical and philological analysis of the poetic word contrary to skimming, reading the sense through the tools of modern media environment. In counterbalance to the process of digitalisation which leads to excessive accessibility and massification of contemporary art, the culture is developing an opposite process of apophaticism of creative activities, which requires profound literary and culturological reflexion – since the researcher and the reader are invariably faced with the problem of apophaticism of cultural artistic space, that is, the problem of incomprehensible and inexpressible in the art of speech. Apophaticism refers to the incomprehensible in culture, which manifests itself at different levels of poetic language.

Keywords: modern literature, folklore, entelechy, digital turn, apophatic, creativity of A. Orlov, A. Shatskov, V. Dudarev