Management using weak signals (hidden suggestions) in the media technologies context

Shilova, Valentina Aleksandrovna
PhD in Sociology, Leading Research Fellow, Center of Management Sociology and Social Technologies, Institute of Sociology of FCTAS RAS

The report will present classifications and typologies of key manipulative technologies aimed at invading and destroying formed worldview and establishing a new one to influence behavioral practices in order to implement control using weak signals (hidden suggestions).
From the point of view of the key communication models, examples will be used to examine these impacts and their impact. From the point of view of the pragmatic efficiency of achieving the goal of the manipulator, different options for the development of situations will be considered.

Keywords: management, media, technologies, weak signals, manipulation, hidden suggestions, picture of the world, conflict of interests